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Many people spend a great amount of money trying to launch their website through strong advertising campaigns. However, in case of lack of funds, this should not be seen as a setback since there are many ways to get some significant amount of inbound traffic without spending a cent.

Monday, 14 April 2014 00:14

Interesting Instagram Statistics

Instagram Growth and Spread

Instagram launched in October of 2010. Two months later, its community was already 1 Million strong. The usage and spread of Instagram has been on the rise ever since.

Over 65% of the Instagram community is located outside of the United States.

Wednesday, 05 March 2014 16:22

Why China Loves the Internet

The size of the Chinese Internet is staggering. There are almost 600 million Internet users in China now, more than in any country in the world — next highest is the U.S, with 254 million. That’s just 44% of the Chinese population compared to 81% in the U.S., so this gap will continue to grow. For example, if every province in China achieves a 50% penetration rate, 135 million new Internet users will come online. 78.5% of Chinese users access the web from their mobile devices (compared to 63% in the U.S.), and many of the most popular services, like WeChat, exist only as a mobile application.

Monday, 17 February 2014 15:05

How to Reach China’s Avid Online Shoppers

Online sales in China could generate $650 billion by 2020, according to a McKinsey Global Institute forecast. And it’s not only Web-savvy urbanites embracing e-commerce, but also residents of China’s smaller cities and rural areas.

Still running marketing campaigns? Chances are, you’re running out of time.

There is a disconnect between where you, as a marketer, are investing and how your customers want to interact with your brand.

Tuesday, 28 January 2014 16:34

Web Design Trends 2014

The start of a new year is always an exciting time for businesses to look ahead and wonder what the coming year will bring. There are a lot of changes in store in 2014, especially for people who work in technology and web design.

According to People’s Daily report on January 9, 2014, in 2013, Chinese outbound travelers reached 97.3 million, with 14 million more travelers than 2012. It was estimated to break 100 million in 2014.

Extensive studies show that the average visitor to a website stays approximately less than eight seconds. Yes, seconds! Crazy, isn’t it? With the fast paced speed of the internet these days and the sheer amount of web pages available to the public, people have evolved to eight second snap judgments of sites. That means that you have to make sure that the reader understands what you’re doing on this website and what you want them to know in a fraction of a minute...

Baidu is the most popular search engine in China, with over 400 million users. When Western marketers think of entering the Chinese market, Baidu is often the first marketing channel they consider, especially for paid search marketing. We have prepared seven tips for doing well on Baidu based on the most common issues and questions we have come across.

Thanks to the digital revolution, graphic designers are now more in demand than ever. From logo and banner creation to newsletter and app design, graphic design roles today can be extremely diverse and can vary wildly from employer to employer. Despite this, the sector still remains one of the most competitive in the digital sector as a whole when it comes to securing a new job – so it goes without saying that in order to beat the competition; you need to have a number of desirable skills on your CV/resume.

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